Visualize your business's strengths, weakness, opportunities and threats (SWOT) using a SWOT matrix. It can help you to understand your internal capabilities and external market conditions. Create ...

Make sure that the business substantiates any such claims with verifiable third-party market research. Judge the completeness of the reports used to create the SWOT matrix.

The SWOT matrix is a widely recognised strategic analysis tool that categorises information into four areas: Strengths, Weaknesses, Opportunities and Threats. Initially designed for organisational ...