E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

In today’s hyper-connected world, social media giants like Facebook are constantly collecting data about your online and ...

Meta has made a significant push in recent years to accelerate WhatsApp monetisation through ads and paid messaging. India ...

It’s no secret that social media and mobile applications collect information about you. Meta’s business model depends on it. The company, which operates Facebook, Instagram and WhatsApp, is worth US$1 ...

At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

In major SEBI-led move to curb financial frauds and fake investment gurus, Meta tightens ad rules on its platforms including ...

Playing Condition Calculation was created in 2020. Here's everything you need to know about the new handicap rule ...

The machine was a marvel of vision and a monument to its creator’s ego. Jobs’s stubbornness was baked into its very circuits.

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

Learn to sell on Amazon with our step-by-step guide—from account setup to shipping and promos, get all you need to launch ...

Internal documents and interviews show that an overhaul led by Stephen Miller would scale back prosecutors’ control over investigations.

The reactions from India’s marketing leaders range from intrigued to wary, with a healthy mix of “this could be magic” and ...