Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.

Startups often encounter several pitfalls as they attempt to scale, including poor market definition, channel (mis)selection ...

Celebrating 60 years of calculator innovation, reinforcing its commitment to education and authentic learning tools in the ...

By measuring LTV in relation to customer acquisition cost (CAC), you can measure the investment required to earn a new customer—including the cost of sales and marketing. This article will help you ...

Many professionals who want to communicate with clarity and impact feel AI usage is a black mark on their capabilities.

Another reason for this employability crisis is the fact that many youngsters cannot continue with higher education due to ...

HOLMANS USA has been part of the New Mexico business landscape for seven decades. The company’s legacy began with drafting ...

The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore. by Michelle Boockoff-Bajdek. ... Marketing and Sales must work together to design a more integrated—and collaborative—process ...

Airbnb has named Rebecca Van Dyck as chief marketing officer as it enacts a major push beyond vacation rentals into offering more travel services and experiences, according to a company blog ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Basis Global has officially launched a dedicated division focused on B2B insight, marking a bold step forward in helping complex brands navigate long buyer journeys, high-stakes decisions, and niche ...