Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

In the pursuit of growth, companies often strive to attract new kinds of customers. But if those new segments have needs, ...

For decades, marketing was guided by intuition and experience. Marketers, myself included, relied on past successes to predict what would work next. But in today’s competitive landscape, relying on ...

CAVA Group, Inc. CAVA is showcasing a disciplined and increasingly sophisticated marketing strategy aimed at driving engagement while maintaining operational balance. Its Spice World campaign ...

As customer acquisition becomes more expensive across every platform, direct-to-consumer (DTC) brands must think beyond ...