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Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.
Learn to sell on Amazon with our step-by-step guide—from account setup to shipping and promos, get all you need to launch ...
Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...
Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...
A paradigm shift is taking place in the retail sector. Driven by innovation and a changing demographic with a more ...
Q3 2025 Earnings Call Transcript June 20, 2025 Accenture plc beats earnings expectations. Reported EPS is $3.49, expectations ...
Megna Shankaranarayanan, Head of Industry, FinTech at Google India, shares insights on the sector’s dynamic nature, understanding the consumer mindset, AI-powered solutions and more ...
Reporter Dan Gibson recaps the 2025 Shrimp Summit in Bali. Plus, Matt Craze, producer of the annual Land-based Aquaculture ...
Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...