Most buyers seek a financial return over a strategic advantage. If you prove product-market fit, you reassure buyers they can tap into true market demand. It's easier to accelerate a company's ...

Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

Tracker (14.75 million viewers on all platforms) and Matlock (13.29 million) take the top two spots in total viewers, building on their 10 million-plus linear audiences. High Potential ranks third ...

It was the first day Nielsen has measured where streaming services exceeded 50 billion viewing minutes. While the football ...

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.

Are golf fans already losing interest in TGL? The latest TV viewing figures from Week 5 will not impress Tiger Woods and Rory ...

Trading options requires answering these questions: Which direction will a stock move, how far will it go and when will it happen? Here are 4 steps to get started. Many, or all, of the products ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and ...

The biggest football game of the year is nearly upon us: Super Bowl 2025 will see reigning champions the Kansas City Chiefs ...

Based on Nielsen’s 2024 Annual Marketing Report ... These challenges are also compounded by recent changes in digital consumer data collection practices. The gradual phaseout of third-party cookies, ...

I’m fortunate enough to have gone through my awkward years before everything was on the internet. In the early days of the internet, anonymity was stressed above all else. Your email address ...