As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big ...

School Spirits is becoming quite buzzy on Paramount+. The first three episodes of Season 2, which launched on January 30, ...

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or on streaming platforms.

The number of American households who tuned in to watch some or all of Fox’s presentation of Super Bowl LIX was around 3 ...

The “big data” component of the hybrid methodology sees Nielsen collect information from 45 million households in the United States, encompassing about 75 million devices. Combining it with ...

Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...

The “big data” component of the hybrid methodology sees Nielsen collect information from 45 million households in the United States, encompassing about 75 million devices. Combining it with panel data ...

I’m fortunate enough to have gone through my awkward years before everything was on the internet. In the early days of the internet, anonymity was stressed above all else. Your email address ...

Henrik Nielsen, a Scandinavian business executive, has significantly increased his original seven-figure gift, enabling the University to support 42 Afghan women seeking to continue their education in ...

Because Nielsen collects tolls on both ends, charging marketers for data and charging publishers for the same data, when one side of the arrangement pulls out Nielsen can’t really retaliate ...