Google may be forced by United Kingdom regulators to make changes to its search engine practices – including its ...

A nearly 3-year-old AI startup has reportedly caught the attention of two of the largest and most influential tech companies, ...

Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.

Google wasn't around for the advent of the World Wide Web, but it successfully remade the web on its own terms. Today, any website that wants to be findable has to play by Google's rules, and after ...

At the moment, Google is the default search engine for Apple and Samsung phones in the UK after making deals with their ...

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

The UK’s CMA is proposing to designate Google with “strategic market status” in an attempt to curb its dominance in online ...

Many of the apps and social media platforms you use every day may not charge you money, but often there is a price to pay – ...

Welcome to The Great Decoupling: when showing up in search doesn’t mean getting the click. Here's what’s driving the shift.

Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google's push towards AI Search. The interview was conducted weeks ago at Google I/O but was just published this week. It ...

Google says adding more AI to its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One ...

WASHINGTON – Judge Amit P. Mehta has some tough decisions to make about Google. That much was clear Friday as the federal judge, who sits on the U.S. District Court in Washington, peppered ...