AI vs Google searches, what's the environmental impact? Generative technology drains resources like water and electricity in ...

Before December search engines such as Google will need to implement several other measures aimed at protecting children ...

Google may be forced by United Kingdom regulators to make changes to its search engine practices – including its ...

Google is the only search engine that prominently displays AI summaries on its main results page. Bing and DuckDuckGo still use traditional search result layouts, offering AI summaries only through ...

Potential changes could see the regulator force Google to give internet users the option to use an alternative search engine.

Have you ever wondered why some businesses seem to grow much faster than others? Or why certain companies appear at the top ...

Google's Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn't ...

Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out.

Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.

Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.

Just opening your search bar puts a couple of keystrokes away from some powerful tools. Here are 12 Google Search features ...

Here's how to remove negative articles from Google search results, protect your brand reputation and suppress harmful content ...