Rosie Davenport bids farewell to notorious, trailblazing Hooch The amount of national press coverage generated by our exclusive story last week about the demise of Hooch is a useful reminder of how ...

Campaign in 1999 by Euro RSCG Wnek Gosper for Hooper's Hooch, an `alcopop'. Challenge: to re-establish brand as a legitimate alcoholic drink, after the negative publicity about alcopops, and get away ...