Kellogg's also acquired and added a trademark to the name “Honey Nut Frosted Flakes.” The lack of a trademark on other cereal names is apparently behind the new brands.

Kellogg is to launch a honey-sweetened Corn Flakes line in the US in a bid to tap into growing sales of products containing honey.

The Italian food giant Ferrero is expanding its North American portfolio by acquiring WK Kellogg, known for iconic brands ...

Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially ...

Corn Flakes Touch of Honey/Toque de Miel Kellogg's Rating: Two spoons out of four Cereal description: Yes, they're flakes made of corn. But unlike other flakes made of corn -- or corn flakes, if ...

Shares of Frosted Flakes maker WK Kellogg surged nearly 50% in extended trading Wednesday following a report the company could soon be acquired by Italian sweets seller Ferrero.

A European chocolate giant is purchasing the cereal company behind Froot Loops, Frosted Flakes, and Rice Krispies. Ferrero ...

LONDON - Bees take on the role of hard-working employees producing honey in Kellogg's advertising campaign to promote the launch of its Corn Flakes Hint of Honey brand extension.

Kellogg’s is inviting cereal fans to build a fun breakfast experience with the debut of their newest cereal. This week, the brand announced the launch of the new Kellogg’s Frosted Flakes ...