Hipster fashion (and why you should avoid it) Unless you want to draw attention to yourself for all the wrong reasons, Stephen Doig says it's best to steer clear of men's fashion's cutting-edge trends ...

MARY PALMER bemoans the lack of manly men in today's hipster society.

To be a hipster, go to vintage clothes shops, buy the most obscure craft ales, and some beard oil. In the last 30 years, the number of men’s lifestyles on the market has grown exponentially.

We try to avoid using the word "hipster" around The Style Blog because, in 2012, it means absolutely nothing, at least when it comes to fashion. Still, something is trickling up from the streets ...

According to them, hipster beards have gotten out of control and many men's facial hair has now "gone feral". Of course, being a shaver brand, they would say that and we can't say we agree.