The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

As the Massapequa school district continues its tussle to retain its Chiefs moniker and logo, the town is asking its biggest backer — President Trump — to sign an executive order to safeguard Native ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.