"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell"Harrison Ford has long forged his own path, both in life and as an American big-screen legend for nearly six decades.

A decision by Jeep to enlist actor Harrison Ford for a Super Bowl commercial was a last-minute gambit that almost didn't suceeed

Instead of a jam-packed 30 seconds filled with cameos, the automotive brand instead ran a two-minute film, "Owner's Manual," directed by James Mangold (A Complete Unknown, Indiana

Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and the silence of another’s,” showing gas, hybrid and electric models. “We won’t always agree on which way to go,