The team is calling the new crown it's "Alpha Dawg," which, much to the delight of the internet, is sponsored by DUDE Wipes, ...

The Browns are embracing their nickname in a new way this season. Cleveland introduced a brown alternate helmet on Wednesday as part of a monochrome uniform branded as their "Alpha Dawg" look.

The helmets, which match the team’s brown pants, could provide the team another completely monochrome look (not counting ...