A logo should be easily recognizable in large- and small-print. You want consumers to recognize your brand, whether it's embroidered on a t-shirt, on a billboard or in a digital ad on someone's phone.

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

Logos have more value for companies trying to reach large numbers of consumers than companies trying to reach a small number of other companies. If you’re selling B2B, a fabulous logo isn’t ...

After an extensive, month-long buildup, Yahoo has finally unveiled its new logo. Overall the look is cleaner and thinner, and it is a new sans-serif typeface created by Yahoo. The logo is still ...

Logos that include the Twin Towers aren’t as common these days as they were even a few years ago. In 2009, artist Ji Lee began collecting photographs of logos that still featured the towers in ...