Xbox users lose the ability to purchase movies and television shows via Xbox's online storefront as Microsoft shutters that ...

It’s also the most successful trailer launch ever for Amazon MGM Studios. The film is an adaptation of Andy Weir’s 2021 science fiction novel, which was a finalist for the 2022 Hugo Award for Best ...

Her debut album, Unbreakable Smile, dropped in 2015 and earned her a Grammy nomination for Best New Artist. Her second album, Hiding Place, won Best Gospel Album at the 61st Grammys, where she also ...

LONDON—Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in Albania, Armenia, Cyprus, Estonia, ...

Entertainment See which HBO and Max shows are canceled and renewed for the 2025-2026 season Published: May. 29, 2025, 9:05 a.m.

HBO Max passed on new Sesame Street episodes late last year, but don’t worry: Elmo, Cookie Monster, and the rest are moving to very familiar digs.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

Max just rebranded back to HBO Max. Here's everything you need to know about the change.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting this summer, Max is going to be rebranded as HBO Max. It turns out that ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.