Ad group structure is far more important than most search marketers think. Even though Google requires advertisers to put keywords into ad groups, few advertisers know how to do it effectively. Solid ...

While some structure and ad group features vary by engine, particularly across engines in non-English speaking markets, most have the same common elements. Campaign Setup Best Practices.

DHgate, the leading cross-border e-commerce marketplace in China, held its annual Seller Conference 2022 today in Shenzhen, China. Diane Wang, Founder ...

New Brand Group Structure. As of the fourth quarter of Fiscal 2022, Wolverine Worldwide reorganized its portfolio of brands into three reportable segments: Active Group, ...