Grimace, the giant purple tastebud who pushes McDonald's dessert drinks, is celebrating his birthday. Will he have a Grimace Shake to celebrate?

McDonald's Responds to Disturbing Trend Featuring Their Grimace Milkshake In the "Grimace Shake" trend, TikTok users are creating mini horror movies mocking the effects of drinking the new ...

The Grimace Shake trend has people pretending to pass out in a purple puddle after consuming the berry-flavored beverage — and he has seen the videos.

The New York Mets haven’t lost a single game since Grimace, the fuzzy purple McDonald’s mascot, threw the first pitch at Citi Field last week.

The purple blob didn't get his Grimace Shake this year in the U.S., but he did throw out the first pitch for the New York Mets.

Grimace's "birthday", which is celebrated on June 12, has come and gone, but his milkshake still remains unseen. Last year, McDonald's introduced the Grimace Shake for the character's birthday.

Grimace celebrates his birthday June 12, which means it's nearly time for the celebration of Grimace Shakes at McDonald's.

Grimace celebrates his birthday June 12, which means it's nearly time for the celebration of Grimace Shakes at McDonald's.

A writer tries and reviews what the Grimace Birthday Shake from McDonald's tastes like and why the purple treat is going viral on TikTok with a trending meme.

McDonald's CEO said Thrusday that the popularity of the Grimace birthday ad campaign, and particularly the Grimace purple shake, led to a 14% jump in profits.