Blue Origin is now targeting Aug. 15 at the earliest for the second-ever launch of its New Glenn rocket, a slip of several months.

Blue Origin’s motto is gradatim ferociter, a Latin phrase that means “step by step, ferociously”; a phrase that directly reflects the company’s ambition.

Gradatim Ferociter is Blue Origin’s Latin motto, that translates to “step by step ferociously.” Bezos was at the landing site to welcome the six, first hugging Sanchez and giving her a kiss ...

Jeff Bezos’ fiancee Lauren Sánchez led an all-female crew including pop singer Katy Perry and CBS Mornings co-host Gayle King for a short trip to space Monday morning.

As its motto promises (gradatim ferociter -- "step by step, ferociously"), Blue Origin is starting off slow with its New Glenn launches, but it will accelerate at quite a clip.

Blue Origin’s motto is "gradatim ferociter," Latin for “step by step, ferociously.” Bezos has explained that this reflects the company’s approach to spaceflight. “If you’re building a flying vehicle, ...

Blue Origin’s motto is gradatim ferociter, Latin for “step by step, ferociously.” Bezos has explained that this reflects the company’s approach to spaceflight.

Instead, Blue Origin’s slow, methodical development process is more akin to legacy aerospace industry norms, and chimes with the company’s motto of “ gradatim ferociter,” or “step by ...

Blue Origin's motto is gradatim ferociter, Latin for "step by step, ferociously." Bezos has explained that this reflects the company's approach to spaceflight.