As AI tools capture an increasingly larger share of the information retrieval market, SEO professionals must adapt their ...

An experiment by an SEO expert reveals ChatGPT's web search uses Google Search snippets as a fallback, highlighting the ...

The cannibalization of traditional search by AI chatbots is difficult to quantify, though by all accounts AI is already ...

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week ...

Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search.

To keep pace, companies need to rethink how they allocate their SEO and content marketing budgets. Identify where your ...

1. Brand Mentions Matter More Than Ever: While Google might not always count an unlinked mention, AI systems care a lot about ...

At Search Central Live Asia Pacific, Google says AI features such as AI Mode and AI Overviews run on existing Search systems ...

With generative AI tools changing how people search, the way companies structure their marketing strategies, hire teams and ...

This article discusses artificial intelligence in law firms. "Today's reality is starkly different. AI-powered search offers ...