Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Untraceable and mismatched results reporting in Google Ads when trying to verify that clicks were tracked in G4 (Google Analytics) or a connected call tracking service. It wasn’t long ago that ...

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis. The post How to use GA4 annotations to add context and clarity to your ...

Optimizing Marketing Campaigns. Data analytics can also be used to optimize your marketing campaigns. By monitoring key performance indicators (KPIs) such as click-through rates, conversion rates ...

Google is the number one ranked search engine in the world by a massive margin. With close to a 70% market share, it’s important to use search engine optimisation to enhance your website and its ...