Digital Phablet reports that Google Ads is enhancing its responsiveness search ads (RSAs) reporting by providing more ...

Reddit's heavy reliance on low-margin display advertising limits long-term profit potential. Click here to find out why I am ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

Not a fan of advertisements on your Google TV? Great news! There's a new Star Wars/Coca-Cola one that you're going to hate.

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like ...

Unlock the power of Google Ads remarketing to re-engage past visitors, boost conversions, and maximize your advertising budgets online in 2025.

Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about ...

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic search results ...