Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for ...

The dental industry has undergone a remarkable transformation in recent years, with digital marketing becoming essential for ...

Indian businesses are transforming themselves to online business in order to attract their customers through digital ...

Real-world results are already coming in. Swiggy, one of Google’s early partners in India, used Performance Max to acquire 10–20% more consumers and reported a 40–50% faster return on investment. “The ...

Google, social media, a shop's physical presence and word of mouth are all pieces of the collision repair marketing puzzle.

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Being visible on AI-powered platforms is no longer a forward-thinking strategy—it’s an immediate necessity for growth.

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

Tired of wasting money on digital marketing that doesn't work? You're not alone. Many businesses launch websites, run ads, and post on social media--only to see little or no return. The problem isn't ...