Google has begun introducing AI-generated summaries in its Discover news feed within the Google search app on iOS and Android ...

Google shares a strategic guide for CMOs, based on four pillars of marketing to scale artificial intelligence in brands ...

Summaries are clearly labelled as AI generated, with a disclaimer noting that AI can make mistakes. The feature is rolling ...

Google is considering abandoning the classic marketing funnel for a more dynamic concept in line with current reality: the ...

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.

Embracing full-funnel measurement: What’s next? The power of full-funnel measurement lies in leveraging the right signals and data-driven insights to inform actionable strategies. Robust full-funnel ...

Google Data Studio, launched in 2016, and with general availability in 2018, is a web-free platform to help users create custom data visualisations and reports.