Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

SUPERWISE is proud to announce its inclusion in the 2025 Gartner® Hype Cycle for Analytics and Business Intelligence as a Sample Vendor for Explainable AI (XAI). We believe this recognition highlights ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

Open Banking Revolution Eyes $123.7 Milestone by 2031 Open Banking APIs Boost Customer Engagement and Loyalty ” - AMRNEW CASTLE, DE ...

In what Ashvin Vellody calls a consumer first adoption, AI tools like ChatGPT first gained traction among individual users ...

The Public Transport Station Management Using AI tool monitors crowd movement to enhance passenger flow and reduce wait times ...

If you ever wonder how to boost your site traffic and make your blog posts stand out in the crowded digital world, then Posts ...

A bot dispatches your next delivery truck or an algorithm designs your new roof — firms ramp up the use of artificial ...

CrowdStrike Charlotte AI, Atera Autopilot and Microsoft 365 Copilot are among the hottest AI tools of 2025 so far.

After raising $1.7 Bn in capital and leveraging Tik Tok ban VerSe Innovation's model has been turned upside down by AI with ...

The Global AI in Precision Medicine Market is expected to witness a growth rate of 25-30% in the next five ...