This Google Analytics guide helps improve site performance. Learn how to use Google Analytics for website traffic tracking, user behavior, and engagement.

800.com, a leading cloud telecom provider, announces a new direct integration with Google Analytics 4 (GA4), enabling customers to track phone calls alongside website interactions and conversions.

In the contemporary digital landscape, the efficacy of websites as vital platforms for businesses cannot be overstated. They serve as primary interfaces for interaction with customers, facilitating ...

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting. Early this year, I asked my team to recommend what we should stop, start, and ...

This article describes Google Analytics and how to use it to understand better how your business website is performing.

The first in a five-part series on marketing and sales basics to help you convert leads through each step of the sales funnel ...

Google Analytics has a new beta Google Ads report named "conversion performance." This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to ...

Google said, "key events in Google Analytics that will replace what currently exists as conversions for behavioral analytics." "With this update, a conversion will be the same whether you’re ...

The first step in conversion rate optimization is to gather data about your website’s performance and user behavior. Use web analytics tools such as Google Analytics, Hotjar, or Crazy Egg to track key ...