WPP recently rolled out WPP Open, an operating system that integrates creative and media buying offerings. This solution should placate the growing number of clients that prefer simplified yet ...

Mobile video ad clicks surge to 80% as accidental interactions drive inflated engagement metrics, challenging app marketers.

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Different billing and ad payment model examples serve different goals — some are better for awareness, others for conversions or customer loyalty. If you don’t match your advertising objective with ...

Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups the goals in a nicer way.

For example, showing electronics to users interested in tech products can improve user experience and make the homepage feel personalized. Landing pages optimized for specific audience segments ...

Be Honest About Conversion Rate Discrepancies There’s a difference between the conversion rate in Google Ads and the actual business conversion rate (e.g., sales closed, qualified leads, or ...

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on ...

Google Performance Max campaigns help organizations run highly relevant ads to target audiences across the entire Google Network. Learn how to get started.