Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that ...

We’re not at Google Zero quite yet. But, as we near this point where Google search results provide direct answers and reduce outbound links, publishers ...

Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

Google is evolving into a diversified tech powerhouse, with Gemini and the Google Cloud Platform driving enterprise adoption ...

A newly observed Google search ad, classified as AI Max, caught attention with its unique presentation. The ad features an exceptionally long headline and ...

Chart: Global affiliate marketing industry market size (USD billions) from 2016 to 2027 (projected). The affiliate industry has seen rapid growth in recent years and is expected to reach $48 billion ...

Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how ...

Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.

"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?

Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab. It also seems to give you new ways to layout the data and visualize the ...

Google says that advertisers already using its Performance Max, Shopping, and Search campaigns with “broad match” will be eligible to have their ads shown in AI Mode.