Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

See the latest Google stock price (NASDAQ:GOOG), related news, valuation, dividends and more to help you make your investing decisions.

Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.

The University of Pennsylvania's independent student news organization.