Despite billions in fines, Alphabet's operating expenses can cover it. They had about $208 billion in operating expenses in ...

The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword ...

Google's AI Overviews are wrecking its old ad model, but Google's revenue is increasing with ads based on it Opinion Alphabet ...

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

Google’s Opal lets users build AI mini apps using plain English, part of a growing trend in natural language-driven, no-code software creation.

Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ...

Google is banking on AI big time to bring more D2C brands, startups and Indian listed companies to its advertising and marketing platforms. Here's how ...

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week ...

Google parent Alphabet Q2 results beat Wall Street's expectations for the tenth straight quarter on Wednesday.

At Search Central Live Asia Pacific, Google has just announced that it is launching an API for Google Trends with a five-year ...

Google reported Q2 2025 earnings today, which showed Google's ad revenue was up again year-over-year, with an increase of ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...