Despite billions in fines, Alphabet's operating expenses can cover it. They had about $208 billion in operating expenses in ...

The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword ...

Google's AI Overviews are wrecking its old ad model, but Google's revenue is increasing with ads based on it Opinion Alphabet ...

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

Google’s Opal lets users build AI mini apps using plain English, part of a growing trend in natural language-driven, no-code software creation.