These three examples represent the good, the bad and the ugly of your organization’s marketing might. Each story illustrates how impactful marketing can be, and each ending teaches its own lesson.

It’s basically a spot-the-difference puzzle, only the minute changes aren’t “things out of place,” but the difference between good and bad UI design.

What are some good and bad examples? Following on from our incredibly popular guide 22 SEO essentials for optimising your site, I thought I’d follow up the advice on meta tags and answer all of the ...