We believe that Omnicom has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance, ...

Publicis stands out as a technologically savvy advertising agency, thanks to pivotal acquisitions of the digital transformation consulting firm Sapient in 2015 and the identity graphing data company ...

The data-driven approach has become significant in various scientific fields, such as climate modeling and weather forecasting, where a mechanistic description of physics and chemistry is either ...