Lots of kids' new slang, like “Chat,” from the world wide web. “Chat” refers to an audience of people. It stemmed from ...

One dad’s face-planted landing into a lexicon unlike any other.

Gen Alpha is getting zits, so acne brands are meeting them at a popular hangout Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Like plenty of Millennials and Gen Z, my version of after-school socializing meant hanging at the mall, riding bikes or hopping on AIM. But for Gen Alpha — the first generation to grow up in a ...

Summer Fox, from London, decided to test her knowledge of Gen Alpha's vocabulary by asking her 12-year-old cousin to share a list of popular terms they frequently use.

Gen Alpha still aspires for some traditional jobs. The report found that 20% want to be a doctor or nurse, 15% hope to be an athlete, and 14% are looking to become a teacher.

The term hit the Gen Alpha slang waves around 2017, when Jason Chaffetz, chairman for the House Oversight Committee, made a post on X (formerly Twitter) that received far more replies than retweets.

Results seem so encouraging that Differin is likely going to do another Roblox marketing activation in the second half of 2025. Loftis is confident that Differin’s market is on Roblox, since roughly ...

Minor players are gradually taking over the online gaming space; in some world-famous games like Roblox or Minecraft, their numbers exceed 40% of users.

Generation Alpha comprises kids born between 2010 and 2024. Their slang is influenced by platforms like YouTube, TikTok, Instagram, and Roblox, as well as interactions at school and with friends.

Take the word "sigma," for example. To Gen Alpha, calling someone "sigma" means they’re cool or a leader. Meanwhile, "Ohio" has taken on the meaning of something cringe-worthy or embarrassing.

Take the word "sigma," for example. To Gen Alpha, calling someone "sigma" means they’re cool or a leader. Meanwhile, "Ohio" has taken on the meaning of something cringe-worthy or embarrassing.