In this article, I have taken Gartner’s four-phase data maturity model (pg. 9) and customized it to help assess the maturity of your data-driven customer retention program.

In particular, supply chain process maturity will become a critical success factor for survival. In a 2022 report, Gartner emphasized three major questions to be asked: First, what are the seven key ...

The survey, conducted in Q4 2024 with 432 respondents across the U.S., U.K., France, Germany, India, and Japan, assessed AI maturity using Gartner's AI Maturity Model. High-maturity organisations ...