A gap analysis is a process that a company uses to compare its current performance to its desired, expected performance. The gap is the shortfall between the two.

Gap analysis is a method of comparing the actual level of performance versus the desired level of performance for a business process, project, strategy or IT solution. Gap analysis, sometimes ...

Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ...