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Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, ... I also like the Venn diagram illustrations of keyword overlap.
Basic Process for GAP Analysis. From the diagram we can see that, to get from our current state to our desired state there will be a number of key steps we need to take to bridge the gap.
Gap analysis helps companies objectively evaluate their current state and make improvements to advance the organization toward desired outcomes and to better achieve business goals.
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