PROVO — A typeface billed as the "font of the future" was once decried and then embraced by the Nazis, went to the moon and Costco and, after 100 years, is still going strong, according to BYU ...

Douglas Thomas’ examination the Futura typeface is not just a book for font lovers, but a journey through behavioural patterns of the last 100 years.

Fortunately, Futura’s design helped it transcend its national origin and tumultuous political climate, becoming a font that represented not only the forefront of design, but the entire planet Earth.