Doing your marketing funnel planning and media mix modeling is not easy, especially for first-timers. So, make sure you surround yourself by smart mentors, consultants or ad agencies that have deep ...

The diagram below illustrates a marketing funnel, which describes the flow of customers into your organization. It refers to customers' "journey" from being "suspects" (they are potential customers ...

1. Awareness: The first part of the funnel involves creating a presence for your business. At this stage, the aim is to create interest in your product by introducing prospects to it. This ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Dempster, EVP, Agency Group Leader, ...

A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the right time, whether they’re just discovering your brand or ready to buy. This article: ...

Lead generation is often seen as the ultimate goal in B2B marketing. But the idea of 'performance branding' offers a more balanced approach and the key to longer-term success.

CS Odessa (www.conceptdraw.com) has released an update to its Marketing Diagrams Solution, which is available for download and use by ConceptDraw Pro users. The marketing libraries have been expanded ...

Step 1: Get the Customer Into the Funnel. How you engage customers about reviewing a business depends on the nature of the business. If you collect customer information, such as an email or phone ...