Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

Consumers are influenced by both functional and emotional (psychological) needs. The distinction between the two categories can be illustrated with some emotional and functional needs marketing ...

What Is Functional Freeze? Functional freeze is a mental state where a person continues daily activities—such as going to work, answering emails, fitting in a workout, and showing up at social ...

Emotional baggage often starts out as being highly functional in childhood and usually doesn’t turn dysfunctional until our adolescence and, oftentimes, not till much later in life.

Does someone in your workplace have functional alcoholism? How to identify and help with this potentially disastrous ...

Home Self How To Get Your Emotional Needs Met When Your Spouse Can't Be There For You Pretending you don't have needs only makes you need those things more.

Evanston Township High School District 202’s Board of Education heard updates on support systems for students with intellectual and learning disabilities Monday night, including a system ...

Digital experiences that are functional, rational and emotional are more likely to lead to repeat visits versus uninstallation. Functional So that we don’t create stores full of tech zombies bouncing ...

There are two sides to productivity: functional and emotional. Companies value the functional side of productivity because it has a trustworthy process that is easier to monitor and control.

Google classifies the six need states into three categories: Emotional needs Social needs Functional needs Google asserts that decision making can be irrational and driven by how people feel.