Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

For some products, the need may seem abundantly apparent: If you're selling coffee mugs, your customers want them to hold coffee. However, if you scratch the surface a bit, other functional needs ...

The term “emotional baggage” has become an entrenched part of the personal-development culture. Emotional baggage is typically described as unresolved emotional issues from our childhood ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Harris Busdieker, director of customer ...

The real litmus test of whether needs are functional or dysfunctional is whether those needs, and their means of satisfaction, help or impede your psychological and emotional integrity. Needs ...

According to Google these need states have a deep effect on how people search: “And those needs have a profound impact on search. How long the query is. How many times a person hits the back button.