Without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually working.

By linking behavioral insights with automated outreach, the integration enables institutions to save time, deliver more ...

TV identity resolution company Blockgraph announced the launch of its new data onboarding platform for small and local ...

With two new hybrid channels and a national rollout of its R.I.S.E platform, Zee is betting on sharper storytelling and ...

Emerging and midsize RMNs serve audiences that the big players can’t reach, including loyal customers with high purchase intent.

As budgets increasingly reallocate to retail media, the channel settles into its role as a central player in holistic media ...

Vijay Iyer, VP at Flipkart Ads, and Manan Bhasin, Partner at Bain & Company, unpack how advertising is reshaping e-commerce ...

With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based on real conversion data.

REmade: Retail Media Unmade has added three new headline sessions to its 2025 program, offering fresh perspectives on global strategy, full-funnel media, and AI-driven disruption.We can today announce ...

To find out more about the Prescient AI platform, visit https://prescientai.com/platform.

The Trade Desk bets on retail media as its next growth engine, building on CTV success and deepening ties with major retailers.

We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...