By linking behavioral insights with automated outreach, the integration enables institutions to save time, deliver more ...

TV identity resolution company Blockgraph announced the launch of its new data onboarding platform for small and local ...

TV identity resolution company Blockgraph announced the launch of its new data onboarding platform for small and local ...

With two new hybrid channels and a national rollout of its R.I.S.E platform, Zee is betting on sharper storytelling and ...

Emerging and midsize RMNs serve audiences that the big players can’t reach, including loyal customers with high purchase intent.

As budgets increasingly reallocate to retail media, the channel settles into its role as a central player in holistic media ...

Vijay Iyer, VP at Flipkart Ads, and Manan Bhasin, Partner at Bain & Company, unpack how advertising is reshaping e-commerce ...

The Trade Desk bets on retail media as its next growth engine, building on CTV success and deepening ties with major retailers.

We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine ...

We hit 751,000 users [in May], and the most impressive part, is we have spent no meaningful amount of money on marketing,' ...