WK Kellogg's shares soared nearly 50% in premarket trading on Thursday after a source told Reuters the Italian candy maker ...

Froot Loops qualifies for the label because it meets standards set by the Smart Choices Program for fiber and Vitamins A and C, and because it does not exceed limits on fat, sodium and sugar.

Conservative influencers-turned-wannabe-cereal killers have called for a boycott of the popular Kellogg's children's cereal Froot Loops, demanding consumers give the rainbow-colored food the "Bud ...

California bans Froot Loops and other foods with fruit dyes from public schools. Here's why — and what happens next. Story by Korin Miller • 6mo ...

Flint Saying no to Fruit Loops: Flint-area people join Internet campaign against Kellogg's and biotech crops Published: Jul. 20, 2008, 12:35 a.m.

Meet the Slider dog: Cleveland Indians serving up hot dogs with Froot Loops topping Among the new foods featured at Progressive Field this season is the wildly colorful Slider Dog.