One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.

It's still unclear whether these cereals will be a permanent addition to Kellogg's product line or just a limited edition. If the thought of a bowl full of these sweet bites takes you back to watching ...

GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that appeal directly to kids. (SOUNDBITE OF ARCHIVED RECORDING) UNIDENTIFIED ACTOR ...

Cuckoo for Cocoa Puffs, cuckoo for Cocoa Puffs. GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that appeal directly to kids.

WK Kellogg Co (NYSE:KLG) is a food company known for its iconic cereals, which include Frosted Flakes, Special K, and Froot Loops. It operates in North America and manufactures, markets ...

indicating a marked underperformance when compared to the broader ready-to-eat cereal category. This trend was particularly evident in key brands such as Special K and Frosted Flakes, which ...