Marketing mix is the basic tool for developing the right marketing mix model and its implementation through impactful strategies. It consists of four fundamental elements: place, product, price ...

These work particularly well for B2B marketing, where a lot of in-depth analysis will be done before pulling the trigger. These 4 Key Elements Can Supercharge Your Marketing Campaigns ...

With that in mind, we'll explore four of the nine fundamental marketing principles that any effective marketing mix model should reflect. (The other five will come in my next column.) ...