The Advantages of a Focus Group as a Method for Gathering Data ... as opposed to quantitative research that involves numerical-based data collection. A focus group typically consists of ...

The focus group traces its origins back to the mid-1940s. Its death has been predicted many times, but inviting customers to participate in focus groups remains a common tactic to this day.

MORGANTOWN, W.Va.. — The Morgantown Civilian Police Review and Advisory Board is moving forward with focus group data collection to work toward establishing a baseline for community perceptions ...