When trying to decide on dividing up your customers there are numerous segmentation methods. Here we look at the Curry's ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

Customer segmentation is no longer static. AI is making it faster, sharper and more human by turning real-time data into real-time action.

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Customer segmentation refers to the division of the customer base into specific types according to purchasing behavior patterns.

Customer segmentation categorises SaaS companies' customers based on parameters like tech, products and business goals.

What is customer segmentation? Customer segmentation is the division of an audience into targeted groups with shared buying characteristics.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

There is a need for brands to reevaluate their customer segmentation strategies and how they build segment profiles.