Ryan’s World is expanding to Roblox.The hit YouTube channel is launching its own virtual world inside the popular kids game, which allows players to create their own spaces and activities.

The Roblox death sound, a comical "oof" noise, has become famous to the game world's 90 million players. But Tommy Tallarico claims that he created it.

The Roblox "oof" sound, which became famous not just with players but around the internet as a meme, has been removed from the game entirely due to a licensing issue.